isaacnaor: Apple recognizes both the true purpose and power of marketing, which is clearly evident by the success of the original iPad’s sales and now the sales of the iPad2. A note to everyone who works in advertising: marketing isn’t about hardware alone or showing that your product is better than others; marketing is about creating enchantment and allowing for people to truly connect with your product (and therefore brand). Click here to view Apple’s latest iPad2 commercial on YouTube which is a perfect example of creating enchantment and forging a connection with virtually all segments of the target market. Have you noticed other ads that do a better job of creating enchantment?
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isaacnaor:

Apple recognizes both the true purpose and power of marketing, which is clearly evident by the success of the original iPad’s sales and now the sales of the iPad2.

A note to everyone who works in advertising: marketing isn’t about hardware alone or showing that your product is better than others; marketing is about creating enchantment and allowing for people to truly connect with your product (and therefore brand).

Click here to view Apple’s latest iPad2 commercial on YouTube which is a perfect example of creating enchantment and forging a connection with virtually all segments of the target market.

Have you noticed other ads that do a better job of creating enchantment?

Social Media Marketing: 5 Social Spaces & How to make them rock

Spring Break is over and I’m back and ready to blog! Tomorrow I will be speaking in a Senior Level Brand Management course about Social Media Marketing. So, I made this nifty little powerpoint entitled “Social Media Marketing: 5 Social Spaces & How to make them rock”. Feel free to use it, share it, or leave suggestions!  

View more presentations from devonzdatny.